🏡 A listing video succeeds or fails on one thing more than any other: whether the agent sounds like they're talking to you, or reading a script at you.
📝 Write the walkthrough like you'd actually say it
Skip the formal property-listing language for the video itself — "beautifully appointed" reads fine in text, awkward out loud. Write the way you'd describe the home to a friend walking through it with you.
📱 Prop your phone near the lens, not off to the side
📝 Write it conversationally → 📱 Script near the lens → 🎥 One room, one take
Whether you're filming with a phone or a proper camera, an online teleprompter propped as close to the lens as possible keeps your eyes near the camera instead of visibly darting to notes off to the side — the single biggest tell that a video is scripted.
🎬 One script per room, not one script for the whole tour
Break longer walkthroughs into short per-room scripts instead of one long take — easier to rehearse, easier to re-shoot just the one room that didn't land, and it matches how these videos actually get edited together anyway.